A $64,011 profit gap identified in 5 minutes

 

The Business

Jemma Aesthetics Pty Ltd operates two premium cosmetic injectables clinics under the Skin Société brand in Perth.

• Revenue: $1.06M
• Net profit: $200,641 (~19%)
• Multi-site operation (Karrinyup & Ellenbrook)

On paper, this is a strong business, already outperforming industry averages.

The Reality

Average performance is not the benchmark.

Top 20% clinics operate at:

• 20–25%+ net profit

The question isn’t:“Is the business doing well?” It’s: “How much profit is being left on the table?”

The Insight (5 Minutes at Year-End)

Using the TaxFitness Top 20% Benchmarking System, the business was benchmarked across the core profit drivers.

Result:

• Potential Top 20% profit: $264,652
• Actual profit: $200,641
• Profit gap: $64,011

The Breakdown

Over 90% of the profit gap came from one area: COGS.

The Turning Point

The question was simple: “Is this the main thing holding us back?”

Yes.

And more importantly: “Can we fix it without growing the business?”

Also yes.

The Plan

A clear 12-month focus was set:

• Improve product and treatment margins
• Renegotiate supplier pricing
• Tighten inventory control
• Adjust pricing where required
• Track performance quarterly

No complexity. No guesswork. Just one priority.

The Outcome

In less than five minutes:

• A $64,011 profit opportunity was identified
• A single, controllable lever was isolated
• A clear action plan was defined

No additional staff.
No additional marketing.
No additional overhead.

Why This Matters

Most accountants report results.

Top 20% benchmarking turns results into:

• Insight
• Focus
• Advisory conversations
• Fees

Powered by TaxFitness

The TaxFitness Top 20% Business Benchmarking System enables you to:

• Identify profit gaps in minutes
• Quantify advisory opportunities
• Focus clients on what matters most
• Turn compliance meetings into revenue

Five minutes to insight. Twelve months of advisory.