What separates the best accounting practices from the rest?

The Top 20% of firms aren’t just doing compliance, they’re building scalable, profitable, advisory-driven businesses.

Here are some of the key benchmarks for high-performing practices:

• Revenue per partner: $800,000+
• Net profit margin: 25%–35% (after paying the owner a market salary)
• Advisory revenue: 35%+ of total fees
• Revenue per employee: $260,000+
• Client retention: 95%+
• Hourly rates: $350–$500 for senior staff & partners
• Staff turnover: <10% p.a.

Advisory insights from the best firms:

• Standardised advisory packages (bronze/silver/gold)
• Benchmarking & KPI reviews to start advisory conversations
• Annual fee reviews & proactive client communication
• Leveraging cloud & automation to free up advisory capacity
• Focusing on niches or specialised services
• Educating clients through webinars and events

The result?

Profitable, scalable firms that position themselves as trusted advisors—not just tax return processors. With TaxFitness Top 20% Benchmarks, you can show your clients what best-in-class looks like and build the same for your own firm.