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Self-publishing, a business book in your field of expertise, can have a myriad of direct benefits for you and your business.

PR uses free methods to reach a large targeted audience using topics of public interest and news items, rather than paid advertising.

Personal branding is the practice of people marketing themselves and their careers as brands.

Consistency doesn’t mean being the best at something or providing the highest quality, it means providing predictable, reliable results to the customer or client every time you do business with them.

The layout of your retail store determines the way that traffic (customers) flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be.

The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters.

Increasing the average transaction size will increase sales revenue. For example, a 20% increase in average transaction size will result in a 20% increase in total sales revenue.

Raising your selling prices will increase sales when your product or service has an inelastic demand curve i.e. when you raise prices and there is minimal or no change in volume sold.

Lowering your selling prices will be a profitable strategy if lower prices produce greater gross profits due to increased sales volume even though profit per unit has fallen.

Upselling is more successful when the up sellers know more about the individual customer and understands what the customer values and wants.