Fees and charging clients – the systematic pricing framework for accountants

Let’s face it, most accountants undercharge for tax planning and advisory services. They default to an ad-hoc, hourly rate model that limits growth, undervalues expertise, and fails to reflect the true value they deliver. TaxFitness is here to change that.

The new era of pricing:

We teach accountants how to implement a systematic pricing model that drives advisory growth and positions you as a strategic partner, not just a compliance technician.

Here’s the pricing playbook every accountant needs:

• Cost-based pricing – Know your breakeven, but never let costs cap your value.
• Value-based pricing – Price based on the financial impact to the client, not your hours.
• Competitor-based pricing – understand the market, but lead with confidence, not discounting.
• Dynamic pricing – Adjust fees based on complexity, client needs, and urgency.
• Tiered/subscription pricing – Build recurring revenue and future-proof your practice.
• Psychological pricing – Leverage price anchoring and perception psychology for maximum impact.
• Outcome-based pricing – Charge based on results:
  • Reflects the client’s financial benefit.
  • Unlocks higher revenue potential.
  • Positions you as a strategic advisor, not a technician.
  • Clients pay for results, not hours.
  • Incentivises efficiency and innovation.
  • Aligns your interests with the client’s success.

The goal: $30,000+ in year 1, growing to 50% of your revenue

With TaxFitness, you’ll:

• Charge minimum fees that reflect value (starting at $750+GST).
• Shift from compliance technician to strategic advisor.
• Build a scalable, recurring advisory revenue stream.
• This is the future of accounting, and TaxFitness gives you the framework, tools, and confidence to get there.