performance

Stop chasing, start converting

1 July 2025

Too many accounting firms pour time and money into chasing new leads — but the real profit lies in your existing clients. Here’s what the data says The probability of selling to an existing client is 60–70%, compared to only 5–20% for a new prospect Existing clients are 50% more likely to try new services and spend 31% more It costs…

Why free tax planning is worthless and what you should be charging

3 June 2025

Let’s be honest. When you offer free tax planning, you’re telling clients, “this isn’t worth anything,” and they know it. Here’s the truth: Tax planning is not compliance work. It’s a specialist, high-value service that requires skill, expertise, and strategic thinking. It should never be bundled in with a compliance fee, or worse, given away…

Three signs your firm has achieved true differentiation and why tax planning is the fastest path to get there

22 April 2025

In a competitive market, most accounting firms still rely on one thing: price. But the most successful firms? They’ve broken free. They’ve made the shift from being just another accountant to becoming indispensable advisers. Here’s what strategic differentiation really looks like – and why tax planning and TaxFitness are key: You stop competing on price…

Unleash growth with performance-based pay

27 February 2025

Performance-based pay isn’t just a compensation strategy – it’s a game changer. By linking rewards directly to measurable results, you can drive sales, boost productivity, and trim wage costs. Here’s a streamlined guide to implementing a performance-based pay system that transforms your workforce into a revenue engine: Define clear objectives: Align your pay system with…

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"You’d be stupid not to try to cut your tax bill and those that don’t are stupid in business"

- Bono: U2