The blueprint for a top 20% cosmetic injectables clinic!
13 February 2025
The best cosmetic injectables clinics don’t just survive—they thrive with higher revenue, strong client retention, and premium pricing strategies.
Are you hitting these benchmarks?
- $1.2M+ annual revenue (only 5-10% of clinics exceed $2M!)
- $300 – $1,000 per client per visit
- 20%+ revenue growth year-over-year
- 60% – 80% client retention rate (repeat business is key!)
- 20% – 40% profit margin
- COGS at 20-30% of total revenue
- Wages: 25-30% of revenue (efficient staffing = higher profitability)
- Overheads: 10-15% of revenue
- Appointment utilisation Rate: 80%-90% (fully booked = high efficiency)
- Upsell conversion Rate: 30%-50% (turn a single visit into multiple treatments!)
- Return on ad Spend: 4x – 8x ROI
- Social media engagement: 1% – 5% per post
- Lead conversion rate: 25% – 50% (turning inquiries into appointments)
- Membership subscriptions: 20% – 30% of clients enrolled
- Website conversion rate: 3% – 10%
- Referral rate: 20% – 40% (happy clients bring in new business!)
- 85% – 90% employee Retention Rate (low staff turnover = better client relationships)
- 20+ hours of staff training annually
- Multiple experienced practitioners = higher revenue capacity
- Premium pricing for advanced treatments
Are you performing at this level?
Find out where your clinic stands!
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Posted in Blog, Business Advisory Strategies
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