performance

Stop chasing, start converting

1 July 2025
chasing

Too many accounting firms pour time and money into chasing new leads — but the real profit lies in your existing clients. Here’s what the data says The probability of selling to an existing client is 60–70%, compared to only 5–20% for a new prospect Existing clients are 50% more likely to try new services and spend 31% more It costs…

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Why free tax planning is worthless and what you should be charging

3 June 2025
tax planning free

Let’s be honest. When you offer free tax planning, you’re telling clients, “this isn’t worth anything,” and they know it. Here’s the truth: Tax planning is not compliance work. It’s a specialist, high-value service that requires skill, expertise, and strategic thinking. It should never be bundled in with a compliance fee, or worse, given away…

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Tired of ad-hoc tax planning fees? Let’s change that

27 May 2025
accountant looking into a black hole

If you’re an accountant still “guessing” your tax planning fees, you’re leaving serious revenue on the table. Tax planning isn’t a side hustle, it’s a premium advisory service that should systematically generate $30,000+ in Year 1, growing to 50% of your total practice revenue over time. The TaxFitness system gives you the exact fee model…

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Unlock your clients’ true potential with one simple checklist

13 May 2025
simple client checklist

Most accountants don’t truly know what their clients want until it’s too late. Tax returns and compliance work tell us what happened. But they don’t tell us what’s important to the client or where they want to go. And if we don’t know what they want, how can we help them get there? That’s where…

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Three signs your firm has achieved true differentiation and why tax planning is the fastest path to get there

22 April 2025
differentiation

In a competitive market, most accounting firms still rely on one thing: price. But the most successful firms? They’ve broken free. They’ve made the shift from being just another accountant to becoming indispensable advisers. Here’s what strategic differentiation really looks like – and why tax planning and TaxFitness are key: You stop competing on price…

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Unleash growth with performance-based pay

27 February 2025
performance based pay

Performance-based pay isn’t just a compensation strategy – it’s a game changer. By linking rewards directly to measurable results, you can drive sales, boost productivity, and trim wage costs. Here’s a streamlined guide to implementing a performance-based pay system that transforms your workforce into a revenue engine: Define clear objectives: Align your pay system with…

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"You’d be stupid not to try to cut your tax bill and those that don’t are stupid in business"

- Bono: U2