A service guarantee is a marketing tool used to reduce consumer risk perceptions, signal quality, and differentiate a service offering. By delivering service guarantees companies entitle customers to an easy-to-claim replacement, refund or credit, when service delivery fails. The benefits of providing service guarantees are: Forces companies to focus on customers' wants and expectations in…
Capital city: Yaren Currency: Australian dollar (AUD) Population: 10,084 Language: Nauruan and English GDP: …
Foundations are legal structures set up by some not-for-profit organisations to raise funds, hold funds and distributing funds (following the rules of the foundation). The advantages of a foundation are: Having a separate entity solely focused on fundraising can increase your organisation’s capacity to access the private sector and government funds. A separate board of…
Sales training aims to improve the salesperson's effectiveness when dealing with a potential customer by enhancing their product knowledge, communication and presentation skills. Generally, the better trained an individual is, the better they should be able to perform in the field. Everyone in the company should have sales training as all company employees need to…
Capital city: Rabat Currency: Moroccan dirham (MAD) Population: 33,848,242 Language: …
Referral marketing is a method of generating business from new customers through referrals from established customers and other stakeholders. Whilst often a natural process, businesses can use strategies that encourage customers and contacts to refer a brand or product. A study conducted by the Goethe University Frankfurt on the customer referral program of a German…
Home-based businesses are small businesses that operate from the owners home. The attractions of starting and running a business from home include: Tax savings from making some of the home occupancies costs tax-deductible. Reduction in overhead costs. More work time as no time is lost commuting in traffic. It improves work/life balance. A home-based…
Capital city: Majuro Currency: United States Dollar (USD) Population: 53,158 Language: …
Farm discretionary trusts are used to acquire land for primary production while also providing flexibility so the property can eventually be transferred to other family members. There is a stamp duty exemption available for the transfer of farming land: From one or more individuals who are members of the family or a company whose…
Capital city: Valletta Currency: Euro (€) (EUR) Population: 416,055 Language: Maltese and English GDP: …
"You’d be stupid not to try to cut your tax bill and those that don’t are stupid in business"
- Bono: U2
