Radical change starts with benchmarking – lessons from Michael Hammer

In the 1990s, Michael Hammer challenged the business world with Business Process Reengineering (BPR) — the idea that incremental improvement wasn’t enough.

He argued that to stay competitive, organisations had to redesign their processes from the ground up. Simply automating old workflows wasn’t transformation — it was entrenching inefficiency.

Hammer’s insight:

“Don’t automate. Obliterate.”

At the heart of his approach was benchmarking — studying world-class organisations to understand how the best do it and using that insight as a blueprint for radical redesign.

In Reengineering the Corporation (1993), Hammer showed that businesses could leap ahead by breaking free from legacy thinking and adopting entirely new ways of working.

At TaxFitness, we apply this same principle to the accounting profession.
Benchmarking against the Top 20% of businesses isn’t about small improvements — it’s about redefining what’s possible for every client.

• Stop settling for average.
• Start benchmarking against the best.
• Reengineer your clients’ results — one report at a time.

Learn how by signing up for a TaxFitness demo here.