Roydon Snelgar

  Sponsorship can be defined as supporting a person or entity in one way or another as part of a business strategy.  Sponsorship can achieve the following business goals: Image enhancement. Customer loyalty. Brand awareness. Lead generation. Increased sales. Creating positive publicity and heightened visibility. Keys to successful sponsorship: Clearly define your objectives – what are…

A service guarantee is a marketing tool used to reduce consumer risk perceptions, signal quality, and differentiate a service offering. By delivering service guarantees companies entitle customers to an easy-to-claim replacement, refund or credit, when service delivery fails. The benefits of providing service guarantees are: Forces companies to focus on customers' wants and expectations in…

Sales training aims to improve the salesperson's effectiveness when dealing with a potential customer by enhancing their product knowledge, communication and presentation skills. Generally, the better trained an individual is, the better they should be able to perform in the field. Everyone in the company should have sales training as all company employees need to…

Referral marketing is a method of generating business from new customers through referrals from established customers and other stakeholders. Whilst often a natural process, businesses can use strategies that encourage customers and contacts to refer a brand or product. A study conducted by the Goethe University Frankfurt on the customer referral program of a German…