Increase Sales

Sales training aims to improve the salesperson's effectiveness when dealing with a potential customer by enhancing their product knowledge, communication and presentation skills. Generally, the better trained an individual is, the better they should be able to perform in the field. Everyone in the company should have sales training as all company employees need to…

Referral marketing is a method of generating business from new customers through referrals from established customers and other stakeholders. Whilst often a natural process, businesses can use strategies that encourage customers and contacts to refer a brand or product. A study conducted by the Goethe University Frankfurt on the customer referral program of a German…

Self-publishing, a business book in your field of expertise, can have a myriad of direct benefits for you and your business. Done well, including professional design and editing, the benefits can include:  Setting you apart from your competitors, and most importantly, adding a layer of credibility unattainable by almost any other means. You are elevating…

Public relations (PR) attempts to control the spread of information between a business and the public. PR uses free methods to reach a large targeted audience using topics of public interest and news items, rather than paid advertising. Public relations aim to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately…

Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.   Tom Peter’s first wrote about personal branding in an article called ‘A Brand Called You’ in 1997. He said…

The key to exceptional business results is consistency. If you do nothing else, be consistent. Consistency doesn’t mean being the best at something or providing the highest quality, it means providing predictable, reliable results to the customer or client every time you do business with them. Consistency creates the reputation that your business will be…

The layout of your retail store determines the way that traffic (customers) flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Research has demonstrated that stores that are laid out effectively will have an increase in sales conversions.      An effective store layout directs…

    The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters. Administered by Austrade, the scheme supports the export of intellectual property and know-how outside Australia. The EMDG scheme:     Encourages small and medium sized Australian businesses to develop export markets. Reimburses up…

    Increasing the average transaction size will increase sales revenue. For example, a 20% increase in average transaction size will result in a 20% increase in total sales revenue. To implement this strategy:     Change the product or service mix – i.e. add higher priced products and/or reduce lower priced products. Bundle products…

Raising your selling prices will increase sales when your product or service has an inelastic demand curve i.e. when you raise prices and there is minimal or no change in volume sold. This is a profitable strategy when higher prices produce greater gross profits due to increased profit per unit, even if volume has fallen.  …