Increase Sales

  Sponsorship can be defined as supporting a person or entity in one way or another as part of a business strategy.  Sponsorship can achieve the following business goals: Image enhancement. Customer loyalty. Brand awareness. Lead generation. Increased sales. Creating positive publicity and heightened visibility. Keys to successful sponsorship: Clearly define your objectives – what are…

A service guarantee is a marketing tool used to reduce consumer risk perceptions, signal quality, and differentiate a service offering. By delivering service guarantees companies entitle customers to an easy-to-claim replacement, refund or credit, when service delivery fails. The benefits of providing service guarantees are: Forces companies to focus on customers' wants and expectations in…

Sales training aims to improve the salesperson's effectiveness when dealing with a potential customer by enhancing their product knowledge, communication and presentation skills. Generally, the better trained an individual is, the better they should be able to perform in the field. Everyone in the company should have sales training as all company employees need to…

Referral marketing is a method of generating business from new customers through referrals from established customers and other stakeholders. Whilst often a natural process, businesses can use strategies that encourage customers and contacts to refer a brand or product. A study conducted by the Goethe University Frankfurt on the customer referral program of a German…

Self-publishing, a business book in your field of expertise, can have a myriad of direct benefits for you and your business. Done well, including professional design and editing, the benefits can include:  Setting you apart from your competitors, and most importantly, adding a layer of credibility unattainable by almost any other means. You are elevating…

Public relations (PR) attempts to control the spread of information between a business and the public. PR uses free methods to reach a large targeted audience using topics of public interest and news items, rather than paid advertising. Public relations aim to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately…

Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.   Tom Peter’s first wrote about personal branding in an article called ‘A Brand Called You’ in 1997. He said…

The key to exceptional business results is consistency. If you do nothing else, be consistent. Consistency doesn’t mean being the best at something or providing the highest quality, it means providing predictable, reliable results to the customer or client every time you do business with them. Consistency creates the reputation that your business will be…

The layout of your retail store determines the way that traffic (customers) flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Research has demonstrated that stores that are laid out effectively will have an increase in sales conversions.      An effective store layout directs…

    The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters. Administered by Austrade, the scheme supports the export of intellectual property and know-how outside Australia. The EMDG scheme:     Encourages small and medium sized Australian businesses to develop export markets. Reimburses up…