Sponsorship can be defined as supporting a person or entity in one way or another as part of a business strategy. Sponsorship can achieve the following business goals: Image enhancement. Customer loyalty. Brand awareness. Lead generation. Increased sales. Creating positive publicity and heightened visibility. Keys to successful sponsorship: Clearly define your objectives – what are…
A service guarantee is a marketing tool used to reduce consumer risk perceptions, signal quality, and differentiate a service offering. By delivering service guarantees companies entitle customers to an easy-to-claim replacement, refund or credit, when service delivery fails. The benefits of providing service guarantees are: Forces companies to focus on customers' wants and expectations in…
Foundations are legal structures set up by some not-for-profit organisations to raise funds, hold funds and distributing funds (following the rules of the foundation). The advantages of a foundation are: Having a separate entity solely focused on fundraising can increase your organisation’s capacity to access the private sector and government funds. A separate board of…
Sales training aims to improve the salesperson's effectiveness when dealing with a potential customer by enhancing their product knowledge, communication and presentation skills. Generally, the better trained an individual is, the better they should be able to perform in the field. Everyone in the company should have sales training as all company employees need to…
Referral marketing is a method of generating business from new customers through referrals from established customers and other stakeholders. Whilst often a natural process, businesses can use strategies that encourage customers and contacts to refer a brand or product. A study conducted by the Goethe University Frankfurt on the customer referral program of a German…
Farm discretionary trusts are used to acquire land for primary production while also providing flexibility so the property can eventually be transferred to other family members. There is a stamp duty exemption available for the transfer of farming land: From one or more individuals who are members of the family or a company whose…
Employee share schemes (ESS) give employees shares in the company they work for, or the opportunity to buy shares in the company. Employees generally pay for the shares through a loan from their employer, through salary sacrifice, an upfront payment, from employee bonuses, or by using the dividends received on the shares. An employee share…
Self-publishing, a business book in your field of expertise, can have a myriad of direct benefits for you and your business. Done well, including professional design and editing, the benefits can include: Setting you apart from your competitors, and most importantly, adding a layer of credibility unattainable by almost any other means. You are elevating…
Public relations (PR) attempts to control the spread of information between a business and the public. PR uses free methods to reach a large targeted audience using topics of public interest and news items, rather than paid advertising. Public relations aim to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately…
An early-stage innovation company (ESIC) is a company that has high growth potential, can scale, addresses a broader than the local market, and has competitive advantages. ESIC companies can provide investors with the following tax incentives: A 20% non-refundable tax offset on investments, capped at $200,000 per investor per year. A capital gains tax exemption,…
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"You’d be stupid not to try to cut your tax bill and those that don’t are stupid in business"
- Bono: U2