Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Tom Peter’s first wrote about personal branding in an article called ‘A Brand Called You’ in 1997. He said…
A company may be deregistered after it is closed down (e.g. voluntary deregistration), liquidated (by the members, court or creditors) or struck off the register of companies by ASIC (e.g. for outstanding annual review fees). Once a company is deregistered: It ceases to exist as a legal entity and can…
A trustee company is a legal entity that acts as a fiduciary, agent or trustee on behalf of a person or business for the purpose of administration, management and the eventual transfer of assets to a beneficial party. Trustee companies provide independent trustee services and can undertake the following activities: Producing offer…
The key to exceptional business results is consistency. If you do nothing else, be consistent. Consistency doesn’t mean being the best at something or providing the highest quality, it means providing predictable, reliable results to the customer or client every time you do business with them. Consistency creates the reputation that your business will be…
A super fund trustee company is a type of special purpose proprietary company that is only permitted to act as trustee of a self-managed superannuation fund and cannot trade in any form or to act as a trustee of any other trust. A super fund trustee company’s constitution must contain a clause prohibiting the company…
The layout of your retail store determines the way that traffic (customers) flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Research has demonstrated that stores that are laid out effectively will have an increase in sales conversions. An effective store layout directs…
A shelf company is a company that has not traded and historically has had no activity. In the past it could take up to two weeks to incorporate a company, yet people often needed a new company quickly, so providers of company registration services would register companies and have them 'sitting on the shelf', ready…
The Export Market Development Grants (EMDG) scheme is a key Australian Government financial assistance program for aspiring and current exporters. Administered by Austrade, the scheme supports the export of intellectual property and know-how outside Australia. The EMDG scheme: Encourages small and medium sized Australian businesses to develop export markets. Reimburses up…
When you think of a salesperson, you picture slick hair and a shiny suit from some boutique hipster joint in the inner suburbs. Lets face it, that’s just not us. We are accountants. We like the numbers and we like order. We’re not known to be colourful or even cheerful if we are completely honest…
Increasing the average transaction size will increase sales revenue. For example, a 20% increase in average transaction size will result in a 20% increase in total sales revenue. To implement this strategy: Change the product or service mix – i.e. add higher priced products and/or reduce lower priced products. Bundle products…
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"You’d be stupid not to try to cut your tax bill and those that don’t are stupid in business"
- Bono: U2