Business Advisory Strategies

Incorporated association

3 November 2020

An incorporated association is a formal legal structure adopted by a broad range of non-profit organisations. Incorporated associations have the word 'incorporated' or the abbreviation 'Inc' in their name. Incorporated associations are subject to state or territory incorporation laws and are administered to by a government body within the relevant state and territory. As a…

Unique selling proposition

27 October 2020

  The unique selling proposition (USP) is a marketing concept that states successful advertising campaigns make unique propositions to customers that convince them to switch brands. It is what makes your business unique and valuable to your customers. The term was invented by television advertising pioneer Rosser Reeves of Ted Bates & Company. Unique propositions…

Trade shows and exhibitions

22 September 2020

A trade show or exhibition is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals and examine recent market trends and opportunities. The benefits of trade shows: Improves awareness – It helps build the brand, knowledge of products, and enhances name…

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